SaaS – Tech start-up strategy refinement

Based on the proven ‘Strategy Review’, boost4S analysed the company, market, customers and competition. The initial hypotheses were developed based on interviews with the management/founders, relevant executives and selected shareholders as well as company data from a brief due diligence. These hypotheses were then enriched with market and competitor data and validated through numerous expert interviews. The aim was to understand what defensible competitive advantage from the customer’s perspective could be developed based on the start-up’s core strength and assets. A corresponding customer journey, including processes and data, was created and compared for both the company itself and selected relevant competitors.

Various strategic scenarios were developed and discussed in a workshop with the management team: Different variants with organic value enhancement potential, immediate exit and realisation of individual assets.

In the end, 2 scenarios remained, which were worked out in detail with regard to the complexity of implementation, the value generation potential and the corresponding implementation risks. Scenarios and action plans were agreed with the management, discussed in the advisory board and shareholders and the transformation was initiated.